Share 'How to Save Unions with Capitalist Advertising Techniques?'
It's difficult to see what's 'left' about this project. The language of 'image' and 'branding' and 'recovering' is that of capitalist advertising and public relations, and having it presented, quite uncritically, as something labour can benefit from seems, to me, to further incorporate unions into a capitalist culture.
What is, surely, rather needed is a reinvention of the labour movem…
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