really good question. there are limitations to workflow management via technology, and sometimes we tend to underestimate the face-to-face communication, but there are also some great solutions for organizing and it all depends on what you use and how you use it.
I am personally a huge fan of google - gmail itself carries a great capacity for online coordination of activities/scheduling/ sharing paperwork, but again, that vastly depends on what you do and how much information sharing is in question.
The better question is what are you trying to accomplish?
First of all thanks for the response.
I agree that gmail allows for alot of co-ordinating online however my issue isn't managing activities and scheduling once we have the members engaged, it's trying to engage with non-members. My issue is more to do with using social network as a tool rather then a strategy to engage with younger work forces such as call centre operatives who would generally have an average age of between 20-30. For the most part Facebook and Twitter would be the most used social networking sites in Ireland, facebook in particular, and with the average user spending 2-3 hours a day on facebook it seems like a genuine way of interacting with non-members and creating work place activists.
I think a lot of what Unions do when it comes to recruiting and organising is down to trial and error so in that vain I'm planning on trying something, but I just thought it would be interesting to get other peoples opinions on it along with their own experiences. What have people tried when it comes to interacting with non members on-line? What worked? What didn't work?